The pandemic has hopefully taught business owners the importance of maintaining a clean and healthy facility. Customers feel safe and trust a facility that enforces their own health and safety measures. According to a survey by PwC, consumers want to feel safe in a facility, and their trust in a brand is now influenced by the cleanliness of the facility. Business owners should make it a priority to ensure that their facility is actively incorporating cleaning, disinfection, and infection prevention methods to maintain their building patron’s trust.
Communicating Cleanliness
Communication is a major factor for anything that relates to interacting with people. This is critically important when dealing with people in your facility – whether it may be customers, employees, or visitors. To effectively implement your cleanliness strategy, effective communication is key to providing your people with a peace of mind. In fact, a recent report discovered that nearly 9 in 10 (88%) of consumers take note of the cleanliness of businesses they visit often. This means, while consumers are in your facility, they are taking a mental note of how clean your facility is and what you are doing to protect their health.
Another interesting fact found in another survey is that employees value the cleanliness of their workplace more than their actual job. The survey uncovered that 60% of people would leave their current role for a lower paying, healthier work environment. In recent days, it has become quite common for people to ask potential new employers about their health and hygiene practices before accepting a new role. Facility managers must properly communicate protocols and expectations to internal & external audiences to ensure that everyone feels safe when visiting or working in their facility. It’s also worth noting that a clean facility is a productive facility.
Avoid Creating Hygiene Theater
Hygiene theater is the act of increasing hygiene protocols that may make patrons feel safe but does not correlate to lowering the risk of infection. Facility Managers should assess whether cleaning procedures that were adopted at the inception of the pandemic still serves their needs. Often, employees use more cleaning products than necessary. You should consider integrating systems that help to minimize waste and maximize sustainability. Make cleaning visible. Having your cleaning team clean & disinfect during operation hours is a great way to provide patrons with a sense of security. When people see that your facility is actively being cleaned, it boosts their confidence in your cleaning strategy and restores trust.
We understand it can be overwhelming to keep up with every single aspect of your company, and WOW! BMS is ready to help. Our team of professionals uses EPA-approved cleaning products and are committed to providing sustainable cleaning practices to create a healthy and well-maintained work environment for all of our clients. Contact us today for a free estimate.